Sloggi is Europe's best selling lingerie brand and it isn't difficult to see why. With the highest standards of comfort and fit Sloggi lingerie is just fabulous to wear. Fashioned from a unique blend of soft spun cotton and lycra, every piece feels wonderful close to the skin whilst offering the fabulous flexibility and fit that make all the difference.
Sloggi briefs retain their shape wash after wash, even at high temperatures, and the figure hugging fits and beautiful lines flatter the figure and produce the perfect silhouette whatever you are wearing. No wonder tennis players like to wear two pairs of Sloggis as that fabulous flexibility and superb shape retention provides the perfect place to put a tennis ball! Best of all Sloggi underwear simply looks great and leaves you feeling fresh all day.
Sloggi have certainly had the time to perfect the art of lingerie. With more than 35 years' experience fashioning fabulous briefs and bras they know what works and as part of the Triumph International stable there is a heritage that stretches back to 1886!
At Shirley Allum Fashions and Lingerie we just had to feature the brilliance of the brand and have chosen great briefs, bras and shapewear from the Basic, Double Comfort, Feel Sensational and Control Collections. Sloggi Basics are must have essentials that you shouldn't be without whilst Control gives your figure a helping hand. Sloggi Feel Sensational is a range of pure, clean lingerie with the ultra-soft touch of micro cotton whilst Double Comfort brings you superior comfort from extra soft, seamless tubular waistbands and stretchable flatlock seams.
Sloggi is the go to brand for athletes, for active people and for those in the know. You can trust Sloggi to keep you fresh, dry and comfortable all day, every day and to serve you well wash after wash.