Playtex Bras & Briefs
Playtex is an iconic and historic brand which was in the vanguard of lingerie innovation in the 20th century. Shape and control have always been at the heart of the Playtex range and that is still very much the case today.
A fantastic collection of underwear from Playtex
ILC (Société International Latex Corporation), as Playtex was originally known, launched their revolutionary Living Girdle in 1940 which marked a significant advance for women. Until that point they had always endured uncomfortable, inflexible shapewear which restricted their movement. It was possible to dance and to play sport in the Living Girdle which was the first of Platex's many significant innovations and it certainly met with huge success.
In 1954 Playtex launched the Cross Your Heart Bra. Women of a certain age will recall this style as it was advertised heavily on television. Indeed Playtex were the first to advertise lingerie on the small screen. The 1960's saw the launch of the 18 Hour range. This lingerie was so comfortable that you could wear it for yes you've guessed it 18 hours! The succeeding decades featured the introduction of the first non-metallic underwired bra, Magic Feeling, a one piece lace bra and Tonique Contour bras which shaped breasts to achieve a pleasing, rounded appearance.
Playtex lingerie is all about comfortable contouring and support and Playtex are very good at achieving both! We just had to feature Playtex in our collection here at Zebra and we are delighted to showcase Playtex girdles, shapewear, sports bras and briefs together with the excellent strapless Wonderbra.
Playtex may be an historic name in the world of lingerie but it is a brand with a history of innovation and one which moves with the times. The lingerie still shapes and controls to perfection but boasts on trend styling that is very much of today.