Gossard Bras & Gossard Underwear
Gossard bras and underwear boasts an exceptional and much deserved reputation for outstanding quality and design. The perfect blend of fine fabrics, feminine styling and skilled construction, Gossard lingerie represents a fabulous addition to your wardrobe.
Inspired by a Star
Gossard was founded in Chicago in 1901 by Henry Williamson Gossard, an American who had been inspired by the actress Sarah Bernhardt. He had witnessed her figure being transformed on stage by a fabulous corset when he was visiting Paris. He resolved that Gossard would create corsets of the highest quality. By the 1920s the company had revolutionised the lingerie industry by producing corsets with the ribbons at the front instead of at the back to improve their comfort. Gossard set a precedent for putting women's comfort first.
The company continued to develop innovations that would help women to look and feel fabulous. These included Gossard Bras that featured a "magic Insert" to improve lift, the use of Nylon and the creation of the iconic Wonderbra. There was also an increased focus on fashion which kept Gossard ahead of the rest.
Gossard was amongst the first lingerie brands to develop co-ordinating pieces. Gossard briefs and Gossard thongs were designed to match the exceptional bras. Succeeding collections were incredibly successful and loved by women across the world.
Today Gossard offers a comprehensive collection of fine lingerie but has remained true to its original values. Gossard underwear marries support, structure and exceptional styling to produce stunning yet comfortable pieces that flatter the female figure.
We are proud to feature our favourite pieces from the Gossard range and we are confident that you will enjoy the way they feel as much as you adore their gorgeous styling.